THE NOTEBOOK

How a briefing
gets built.

The editorial decisions behind Podcapp, written down as we go. Sentence-by-sentence checking, airtime budgets, sources we drop: what separates a real briefing from a machine reading your tabs out loud.

Nothing unsourced goes on air

A model that writes well also writes false things with confidence. We put a step between the writing and the microphone: every factual sentence has to produce its quote, or it gets rewritten or cut. On the pilot episode, four sentences failed the check.

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The airtime budget, decided before writing

150 seconds for private credit, 90 for a photography show, zero for the rest. Fixing durations before anyone writes is what turns a pile of links into a programme. Without that constraint, everything matters equally and everything runs long.

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The source we couldn't read, we say so

A paywall, a video with no transcript, a deleted page. The temptation is to fill the hole with whatever the model thinks it knows. We chose the opposite: the source is named, dropped, and the listener hears about it in the outro.

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